Which of the following would NOT qualify as rebating?

Rebating refers to the practice of returning a portion of the premium or providing something of value to the policyholder as an inducement to purchase insurance. In this context, a promotional item, such as a $25 pen with the insurer's logo, does not qualify as rebating. This is because the pen is a promotional item intended to enhance brand recognition and customer engagement rather than directly incentivizing the purchase through the return of premium or value in a monetary form.

In contrast, cash back on policy premiums, gift cards for insurance purchases, and discounts on the next policy renewal all involve providing financial benefits directly linked to the purchase or retention of a policy, which fits the definition of rebating. These practices could potentially create an unfair competitive advantage and are therefore scrutinized under insurance regulations. Thus, the promotional pen stands apart as a legitimate marketing effort, aligning it outside the scope of rebating.